Quantcast
Channel: Sales-Selling.com » Small Business Marketing
Viewing all articles
Browse latest Browse all 8

Profit is Essential for Survival

0
0

Profit is Essential for Survival

As a result of the global financial crisis there has been a high degree of focus throughout the world on the profits made by companies. The mix of attitudes expressed by different people, groups and organisations to the word “profit” takes many forms. To some it is a measure of success and to others it is viewed as the basis for the world’s current financial woes. It is in this environment some companies look to project themselves as more pure than others with mission and vision statements that give the appearance that profit is not why they are in business.  Companies like this are appealing to a certain demographic and have presented themselves to sell their products to those with similar views and opinions. In effect their mission and vision statements are their sales pitch. It is worth remembering that a “not for profit” organisation is also a “not for loss” organisation.

Profit is not a dirty word.

I believe growing and profiting from our endeavours is the main driver in what we do. All of us have a desire to improve ourselves, our circumstances and to create some wealth. Our reasons can be purely selfish or as in the case of Bill Gates and Warren Buffett, are both committed to give away their incredible wealth to further the wellbeing of the human race. At the end of the day it needs to be recognised that “profit” is not a dirty word and without profit bankruptcy is just around the corner. The explanation for why companies exist is to make a profit, for their owners and/or shareholders. How they go about generating the income varies and what is done by the company and their shareholders with the profit is important. With most superannuation funds in Australia heavily weighted to equities it is vital for them to make a “profit”. The alternate is to burden future generations with higher taxes as they try to provide the services that a compassionate society expects.

Sales are the catalyst.

Without the sale of the goods and services there is no growth. The ability of any business to sell more of its products and services will ensure its future. This not only benefits those involved in sales but all those in the organisation who are instrumental in delivering what is promised. The ability to prospect for new customers and clients and present what you are offering in a professional manner will ensure success. Well informed sales and internal staff who understand the benefits of being part of a sales orientated organisation will all “profit”. This will enrich their lives and that of their families, they will appreciate that “profit” is the reason they do what they do.

“Whatever you do in business, if you don’t make a profit, you won’t be doing it for long”.

 

 


Viewing all articles
Browse latest Browse all 8

Latest Images

Trending Articles





Latest Images